(DM)²
Our agency’s name derives from a 2 terms’ synthesis giving the chance of faithful representation of the services and values, which relate immediately with the advertising task we are called to accomplish. More particularly our agency is here to unify and highlight the fact that when marketing gets digital, meets social media and so the dm (direct message), the procedure in which we use the transmitter receiver form to launch products.
1. Our agency will stand out by organizing events relative to each brand project will have taken οver. More particularly we believe that those events will enhance client’s fame and launch the shoppers, by using exclusive sales, free entrance and samples.
This year due to Covid-19 we respect the national health laws and postpone our events to next year.
2. Our agency will mainly function with social media services and live chat conversations as this is a good and easy way to get and remain in touch with the shoppers and their needs. By using our official accounts on Facebook and Instagram and by reaching us on the official site of (DM)² will be able solve all the shopping questions and finally sell thousands of products. Google ads will act completely.
OUR TEAM
SOFIA ALEXANDROPOULOU
Social Media Manager
Hello! My name is Sophia. I am a working student majoring in Marketing. I tend to be an extrovert and introvert based on the occasion. My role is to advertise our work and company on social media. It fits me great because I don’t to talk in person with people and also express my creativity. Our team is all about team work makes the dream work. Stay tuned for more.
MYRSINI KARALI
Event planer-manager
Hi! My name is Myrsini and I’m one of the five Co-founders of DM2 Ad.Agency. I’m 20 years old and I study at Panteion University. I’m mostly a shy person but with great ideas about the project. I like to work with other people as a team and I’m very cooperative. I’m also a person that you can count on and I work until we have the best result! My social skills and my ability to develop public relationships are very important aspects of my character. So, my passion is to organize social events for our company.
ZENIA BARRY
Public Relations Specialist
Hello my name is Zenia, I am a university student and I am 21 years old. I am a very sociable and outgoing person as I like interacting with other people. Also I am a good listener and I can analyze the problems by give two-side solutions. I love creativity and although it’s considered unmanageable, it is essential to the entrepreneurship that gets new businesses started and sustains the best companies. I’m all about teamwork and I can’t wait to share our ideas about our project!
ANASTASI PAPATHANASIOU
Advertising creator
I’m Anastasia, one of the co-founders of (DM)2 Ad. Agency. I study at Panteion University. I’m a creative spirit that wants to send out my own vision and aesthetic into the advertising world. I afford writing and reading abilities, language learning abilities and the designing ones. Also my communicative skills are strong as I love interacting with people. More particularly I like presenting people the value of one product, the strategically ways and means of persuasion, the need to argue. Emphasis on the details is very important for me. My main value is that “you always need to get into someone’s shoes”, something that me and my co-workers reflect on our job since day one.
KOSTAS PARASKEVOPOULOS
Online advertising manager!
I’m Konstantinos Paraskevopoulos and I’m one of the co-creators and I’m the Online advertising manager of DM2. I study Media at Panteion University, and I’m always looking forward to learn new things. I enjoy working as a team, because we can all share our knowledge, and learn from each other. My vision about our agency is to become a reference point on social media. Attention on details is very important, when dealing with advertising. That’s why I work very hard, when we have to present our job not only to a customer. My moto is : keep it simple!
Our vision is to promote the products’ strengths being technologically assisted with all the new services in considerable prices. With respect to humanitarian values and professionalism we put first in a raw our clients. Moving forward on our corporate plan consistently, we are guided by their needs and wishes. With positivity and responsibility we are here to fulfill the advertising duty and build a trustworthy product or brand, a famous result.
Find us on social media:
THE BRAND TRUST AND ICONIC MOVES TOP INSIGHTS
It will take a combination of long-term clarity and short-term agility. That same balance that half a century ago accomplished the greatest Iconic Move of all time:
“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too.” –John F. Kennedy, 1961
Iconic Moves create a temporary monopoly
They set brands apart for at least a period of time, making them the inevitable choice. Depending on their impact and the competitive barriers they create, this temporary monopoly may be momentary — or endure. The launch of Apple Stores at a time when the consumer electronic category was pulling back investments in brick-and-mortar is to be credited not just for surpassing the billion dollar mark in yearly sales in only three years — but for much of the brand’s desirability and at least a decade of cult-like following (and, hence, profit). To this day, and despite highly competitive pressure, the brand owns the desire-driven, high-end segment of the consumer electronics business. Iconic Moves tend to increase a brand’s impact on choice, creating differentiation and reducing price elasticity.As a result of these effects, Iconic Moves generate extraordinary business results.
Why is brand trust important?
Brand trust is the most important quality that you need to develop as part of your brand strategy. Consumers need to trust that your brand will deliver on its promise in every interaction, or they’ll search for another brand that does meet their expectations.
Consumers Buy Based on Trust..
When consumers buy from brands, they put their trust in them. One survey showed that 81 percent of consumers said that they need to be able to trust the brand in order to buy from them (2019).
How does branding create trust?
Trusted Brands Have Empathy. Customers must experience deep emotional feelings of caring, empathy, tolerance, and safety when they are vulnerable in transactions with the brand. Sincere efforts to understand these feelings contribute to high trust levels in any relationship.
NETFLIX
- Netflix’s core values are to deliver entertainment and make people happy. But how to derive Value propositions from those core values? The answer lies in understanding the customer’s needs & desires and the jobs they were trying to get done.
- The most immediate way Netflix creates value is by creating an extremely easy and convenient way for consumers to watch its content. Users no longer have to leave their home (or phone) for a movie theatre, nor buy cumbersome hardware (DVDs and DVD players), to watch their favourite movies and TV shows.
- One of the main ways that Netflix shows it is listening to its consumers is through content marketing. Netflix has created sophisticated algorithms to recommend viewing to each unique customer from a set of 80,000 different viewing categories.
“Netflix customers are less likely to complain about dissatisfaction with content and technical problems than users of Amazon Prime Video and Hulu”
Users are much more engaged with the content than those using Amazon Prime Video or Hulu.
Netflix has a clear idea of what they are doing on social media. Their main strategy is to entertain their fans not just through movies and TV shows but also through their witty social media content. The brand listens to what its audience is saying and curates content that best resonates with them. With this clear cut strategy at play, there is no stopping Netflix from losing its cool on social media.
Netflix’s core values are to deliver entertainment and make people happy, by understanding the customer’s needs & desires and the quests they are up to.
- Netflix is flexible. Convenience attracts customers. They can watch whatever they want whenever they want (on demand or not), with an adaptability advantage to any device, easy accessible and qualitative. Also here they get the smooth experience as well as personalized taste accordingly to their preferences. The brand runs interesting polls on social to get a sense of the kind of content that resonates with its audience. By using data acquired and by listening to customers they can give their audience what they want.
- Consistency on social media. By using its socials to post trailers, posters and ads about the “new comers” and having some conversations, they raise the possibilities for new subscriptions and cultivate a dynamic media presence.
- Moreover by providing user support via the platform’s services and with the recommendation system — via algorithms — they give tips to the subscribers to make wise choices, following the trending. So it’s all about a content marketing technique. As a result the users feel that they interact with an entertaining, warm and friendly environment and feel relaxed.
Netflix is known for going for growth with fully-formed creative marketing campaigns. This time its colossal rise was proved by a global campaign, the sequel of thriving.
- To extend its global brand reach further, Netflix launched its first official international marketing campaign in September 2020.
- A 27-country marketing effort created around the tagline “One Story Away”. The campaign shines a light on the universal power of storytelling through billboard ads, engaging videos, and targeted content.
Narrated by Ava DuVernay, it starts with an 90-second video spot, in which the phrase “One Story Away” is attached and combines clips from more than two dozen of its original titles and narration by different members of the company’s creative family. All of the ads will feature Netflix’s familiar red progress bar, an artistic tool meant to underscore how the progression of a storyline can change how viewers see things.
With this emotionally driven campaign, Netflix looks to convey the message that “no matter who you are or where you are, we are all only just one story away from seeing, feeling and connecting more”. In fact the star director and producer talks about what these stories teach us about the world and ourselves.“Sure, there’s a lot you may not know,” she says. “But that’s exactly what makes a story worth watching. Because in the end we’re only one story away.”
Eric Pallotta, vice president of brand, at Netflix said in a blog post that the premise of the campaign is how stories can evoke different emotions, provide new perspectives and make audience feel closer to each other. According to him, the words “one story away” perfectly encapsulate the passion for storytelling that lies at the heart of what Netflix, and its creators, are trying to bring to its members.
“I think Netflix is responsible for what will become how we view television”
Michael Kelly, Actor
“It takes many good deeds to build a good reputation, and only one bad one to lose it.” — Benjamin Franklin
How does reputation affect a business?
Executives know the importance of their companies’ reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services.
The Reputation Institute uses the “RepTrak “ model that suggests that there are seven dimensions or drivers of reputation.: products and services, innovation, leadership, workplace environment, citizenship, governance, and financial performance.
7 Drivers of Reputation
1.Products and Services
Quality products and services can profoundly shape a company’s reputation. This is a highly-visible area with which stakeholders arguably interact the most. If a company’s products and services fail to meet stakeholder expectations, reputation will be low, as will revenue.
2. Innovation
Where is your company heading? How does it evolve? Forward-thinking and creatively inspired companies are more highly regarded.
3. Workplace
Workplace culture has never been a more integral part of hiring and retaining talent. With unemployment at an 18-year low of 3.8% attracting the best people for the job is tough. Compensation packages, benefits, work/life balance, on-boarding and continued training are must-haves.
4. Governance
Governance measures your company’s ethical behavior, transparency, and fairness. Companies must be strong in this area if they want to consistently earn a license-to-operate by stakeholders, particularly regulators and policy-makers.
5. Citizenship
A company that scores high in Citizenship takes an active stand in aiming make the world a better place, most frequently through environmental and social efforts.
6. Leadership
Leadership primarily points to the effectiveness of how a company is managed. Is its vision and mission clear? Is there accountability for when things don’t go quite right? Companies with CEOs who align with the company’s purpose outperform those who are less visible.
7. Performance
Although, perhaps surprisingly less important than some of the other dimensions of late, numbers matter and performance and profitability are undoubtedly key indicators of reputation success.
